sabato 29 gennaio 2011

It's Chianti Classico time! - The Chianti Classico in the Big Apple, Eatitaly, NY

From February 1 to 20 it will take place a project for the promotion of Chianti Classico to Eataly NY, the famous store opened in August of Italian excellence in the Big Apple
The Italian excellence in the world you find so 'on 5th Avenue in New York. On the one hand, the Chianti Classico DOCG, ambassador of this excellent history of decades during which he helped to export the best of "Made in Italy" through 40 million bottles each year can reach several markets in the world. Across the New York venue Eataly, one that only a few months after its opening and 'already' seen the benchmark U.S. high-Italian cuisine.
Consorzio Vino Chianti Classico and the extraordinary creatures of Oscar Farinetti have decided to join in a project to promote the Gallo Nero (It's Chianti Classico time!), Since 1 to February 20  2011 will meet 'the American consumer more' careful and sensitive to the quality ', thanks to an agreement that provides for the submission of labels of Chianti Classico in some areas of the store that will be entirely dedicated to the famous wine. In February, then NY will Eataly 'Chianti Classico can be tasted in the glass or bottle, six great restaurants inside the store, so' labels will be proposed as the Enoteca del Gallo Nero and exposed items for the wine and leisure of the "Chianti Classico Lifestyle" line of merchandise produced by the Consortium.
The heart of New York will be 'made aware of the initiative through the windows on the 23rd which will be entirely dedicated to the famous Tuscan name. "It 's not a secret to anyone how important it is for the Chianti Classico American market," said Marco Pallanti, president of the Consorzio Vino Chianti Classico.
"About one in three bottles of all of our products are sold in the U.S. and it 'just as clear as it affects New York on the consumption of our wine. For this reason, the Consorzio Vino Chianti Classico is preparing to return for the third consecutive year in the Big Apple lengthening the time this American holiday with another day of tasting in Miami. " "The agreement with Eataly - comments Pallanti - goes beyond the 'just a promotional operation, we have now found a common purpose and that' daughter of the same sensibility 'to quality'. We have the producers of Chianti Classico fortune to be born and grow one of the most 'representative Italian excellence, Eataly has the merit of knowing how to make better. "
Equal enthusiasm by Oscar Farinetti, creator and President of Eataly: "We are proud to dedicate the month of February to the Chianti Classico Consortium and we thank you for having strongly backed this project. The territory of Chianti Classico will be 'absolute protagonist Eataly New York in all its restaurants and great wine. Every day, over 20 thousand people come from Eataly on Fifth Avenue and Tuesday 'on February 1st will learn even more' Chianti Classico wine tasting tours in the Corner of Italian excellence and discover its magnificent territory, mostly in the Corner of the Italian Regions. We are convinced that it will 'a wonderful opportunity' for both New Yorkers and for many tourists from all over the world who visit Eataly New York, to approach one of the great Italian excellence: Chianti Classic. "
The presence of the Gallo Nero Eataly to coincide with the tour that the consortium will develop 'in the U.S. during the first week of February when he and his cousins Tuscan Brunello di Montalcino and Nobile di Montepulciano and the Veneto Conegliano Valdobbiadene Prosecco Superiore, will be' committed two dates for the submission of their names, as part of The Italian Wine Masters. The first appointment 'scheduled for February 3 in Miami, the JW Marriot Marquis, about one hundred companies of the four names are put on display through a tasting of recent vintages available in the market and two seminars for operators of the same formula settore.La will be 'replicated on February 8 at the Hilton New York. In this case, the seminar "The Waiting Game: age-worthy Brunello di Montalcino, Chianti Classico, Vino Nobile di Montepulciano 'will' focus on capacity 'aging of the three names in Tuscany.

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